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AMP CREATIVITY Connecting creatives, encouraging creative ideas, and strengthening Berea's creative ecosystem. |
June 28 - Pricing for Profit and Perceived Value (2hrs)
Developing appropriate pricing for creative work can be extremely difficult due to multiple factors that need to be considered. Who is your target audience and what specific market will you compete in? Will you sell in both the wholesale and retail markets? This workshop for artists will address these factors as well as how to account for production time, promotional expenses and material costs within your profit margin. Planning for your business’s overall success is critical, because if you don’t treat it like a business, it will never be one.
July 12 - Booth Design: Presentation is Everything
Creating a collection of artwork is just the beginning of becoming a successful artrepreneur. Booth design is an opportunity to further your creative vision. A successful booth helps tell your story, builds genuine connections with customers and, most importantly, sells artwork! This session will cover the basics of booth design and function. You’ll gain creative, affordable ideas to make your booth stand out and learn how to use displays, packaging and signage to create a consistent visual marketing aesthetic.
Aug 9 - Digital Ecosystem and Selling Online
Bring your smart phone and lets learn about instagram! It is a great tool for communicating your art/message, and for connecting, especially during this time of limited in person engagements- an all ages, all levels class.
This in person class will go over the basics of social networking online, (with a focus on instagram, but other platforms will be discussed): how to show up, share, and get the most out of being a part of social networks for sharing about your art business. This is a beginners class where we will go over: taking and processing photos, hashtags, building community, and most importantly, having fun!
Aug 30 - Organization and Long-term Planning
Too often, creative entrepreneurs don’t consider their creative practice a business, mostly due to really enjoying what they do. This workshop will walk participants through the process of choosing the appropriate legal structure to operate their business within, where and how to register with all state, local and federal agencies, obtain liability insurance and most importantly, how to plan for viability and growth.
Developing appropriate pricing for creative work can be extremely difficult due to multiple factors that need to be considered. Who is your target audience and what specific market will you compete in? Will you sell in both the wholesale and retail markets? This workshop for artists will address these factors as well as how to account for production time, promotional expenses and material costs within your profit margin. Planning for your business’s overall success is critical, because if you don’t treat it like a business, it will never be one.
July 12 - Booth Design: Presentation is Everything
Creating a collection of artwork is just the beginning of becoming a successful artrepreneur. Booth design is an opportunity to further your creative vision. A successful booth helps tell your story, builds genuine connections with customers and, most importantly, sells artwork! This session will cover the basics of booth design and function. You’ll gain creative, affordable ideas to make your booth stand out and learn how to use displays, packaging and signage to create a consistent visual marketing aesthetic.
Aug 9 - Digital Ecosystem and Selling Online
Bring your smart phone and lets learn about instagram! It is a great tool for communicating your art/message, and for connecting, especially during this time of limited in person engagements- an all ages, all levels class.
This in person class will go over the basics of social networking online, (with a focus on instagram, but other platforms will be discussed): how to show up, share, and get the most out of being a part of social networks for sharing about your art business. This is a beginners class where we will go over: taking and processing photos, hashtags, building community, and most importantly, having fun!
Aug 30 - Organization and Long-term Planning
Too often, creative entrepreneurs don’t consider their creative practice a business, mostly due to really enjoying what they do. This workshop will walk participants through the process of choosing the appropriate legal structure to operate their business within, where and how to register with all state, local and federal agencies, obtain liability insurance and most importantly, how to plan for viability and growth.
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Born in Lexington and raised in Somerset, Vallorie Henderson, has created a blended career that includes the production of her own line of contemporary textile work as well as a variety of business development positions over the past 30 years. She holds a B.A. from Berea College and an M.F.A. from Miami University in Oxford, Ohio. She owns and actively markets Vallorie Henderson Textile Studio on both a national and international level. Her work is represented in multiple private and commercial collections.
Vallorie’s work in business development began in 1999 with the Kentucky Arts Council where she served as Business Development Director for over 10 years. Wanting to broaden her work with all entrepreneurs, Vallorie joined the staff of the Kentucky Small Business Development Center in Louisville in 2011. Always paying attention to trends and striving to make data driven decisions, Vallorie was encouraged to move to Berea in 2019 to lead the first SBDC that focuses on businesses within the tourism and creative sectors of the U.S. economy. Vallorie has also worked closely with fair trade organizations around the globe to assist artisan entrepreneurs in launching and growing creative ventures that provide a living wage for the makers. She is a trained facilitator of Kauffman FastTrac and AIR Institute workshops which provide rural and under-resourced communities with programming that inspires new connections and ignites the creative economy. |
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Laura Poulette has a BA in studio art from Berea College and she has been a full time self-employed artist since 2015. Laura’s artwork has been published in Taproot and Root & Star magazines, and her creative process was profiled in the book "Making a Life" by Melanie Falick, published in 2019 by Artisan. Laura has created many private and public commissions for patrons including; The Mountain Association, Artists Thrive, and Berea College.
Laura has juried into the Kentucky Guild of Artists and Craftsmen and Kentucky Crafted, the premier state art program of the Kentucky Arts Council. In 2017, her artwork and booth design won the Best in Show award at the Kentucky Crafted Market. Laura has received scholarships from Arrowmont School of Arts and Crafts and Penland School of Craft, and has received several grants from the Kentucky Arts Council and the Kentucky Foundation for Women, including a fully funded Artist Enrichment Grant in 2021. She is currently an artist in residence at Bernheim Arboretum and Research Forest. |
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Cynthia Main is the founder of sunhouse craft, a Berea based craft business focused on using sustainable materials and traditional techniques to make practical goods for the home. She has worked as a fabricator, farmer and artist for over two decades. She has built a business with six figure sales during the pandemic, primarily from social media.
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AMP Creativity is an initiative of First Friday Berea. Follow us on Facebook and Instagram.
Participants of this event/activity give the Mortimer & Mimi Levitt Foundation, First Friday Berea, Rebel Rebel Studio & Lounge, KSBDC, and Mountain Association permission to use their voice, image or likeness as it appears in any photograph, film, video or audio recording, in any manner, in all media, in perpetuity.
Participants of this event/activity give the Mortimer & Mimi Levitt Foundation, First Friday Berea, Rebel Rebel Studio & Lounge, KSBDC, and Mountain Association permission to use their voice, image or likeness as it appears in any photograph, film, video or audio recording, in any manner, in all media, in perpetuity.
